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One of the major benefits of printing digitally is the ability to personalise every single item that is printed.

Using information from a database each item can be personalised with different text, graphics or photographs.

A simple example would be a mailshot using the same basic layout but personalised with a different name and address on each one.

A more complex example would be producing an invitation or brochure that is personalised throughout for each individual person or company. This could include the end users name and address, a specific discount or special offer and images that are only relevant to that individual or company.

There are no minimum quantities and you can literally have a single copy printed.

The benefits of targeted marketing are increased response rates and increased customer retention.

If you would like to discuss personalised digital print in more detail please contact us on 0151 709 0676 or digital@gmbusinessprint.co.uk

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